Sponsoring is getting more and more important as a part of a communication mix. TV advertising is under pressure and "Experience Marketing", events and experience communication are getting more and more influence. This is a growing phenomenon. However, specific knowledge and experience needed for these forms of communication are sometimes rare.
Sponsorship should be a part of a communication mix and "property management" means managing, integration and exploitation. 20Knots is a supporting partner thanks to specialisation in "property management". Final target is a maximum of R.O.I. by means of well-considered strategies and exploitation.
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