Heineken International

Commission: Property management of the UEFA Champions League for Amstel.
Responsibilities: Contract negotiations with T.E.A.M. Marketing / UEFA, UCL Final hospitality and activation, sponsor strategy and others.
Results: Prize winning concept with the Amstel Giant Living Room and best scoring sponsor on many parameters

Impression

Hyundai

Commission: Property management of EURO 2000 for Hyundai.
Responsibilities: o.a. Dealer-info about tournament, promo actions, merchandise, ticket-management and consultancy.

Nike Benelux

Commission: Develop Grass Roots activities Running in the Benelux.
Responsibilities: e.g. Nike Breakfast Runs, clinics at dealers, track and field clubs and support for running events.
Result: Regained a position for Nike Running shoes and apparal as products for runners.