What is the ROI of sponsoring? This question is very actual amongst parties involved in sponsoring. 

For many ways of communication it is difficult to calculate ROI. The number of factors that influences the ROI varies per sponsor in quality and quantity. To gain more insight in this topic, 20Knots initiated a scientific research with Fontys Economische Hogeschool in Tilburg and the University of Groningen. Between 2009 and 2013 we hope to gain insights to be able to answer many questions about ROI and sponsoring. The main goal is to develop a modell that will become available to the sponsorshipworld. Partners who supply knowledge, data and support financially are: Heineken International, Rabobank, Ricoh and Unive Insurances.